Awash Insurance has announced a strategic partnership with Safaricom M-PESA, Ethiopia’s leading mobile financial services platform, to integrate its insurance services into M-PESA. This collaboration aims to provide customers with secure, efficient, and convenient mobile payment solutions for their insurance transactions.
Through this partnership, Awash Insurance customers can now make premium payments and conduct other insurance-related transactions directly via the M-PESA platform. This innovation is set to transform the way Ethiopians engage with insurance, improving payment speed, security, and accessibility while driving the adoption of mobile financial services across the country.
“As Ethiopia’s leading private insurance provider, we are delighted to partner with M-PESA to modernize how our customers interact with us,” said Mr. Jibat A. Faji, CEO of Awash Insurance. “This collaboration is a milestone in our mission to enhance financial inclusion and provide seamless digital payment solutions. By leveraging M-PESA’s trusted platform, we are making insurance services more accessible, efficient, and convenient. This partnership aligns perfectly with our strategic transformation plan, which prioritizes real-time, customer-centric solutions. Together, we are not just transforming transactions but contributing to the realization of Digital Ethiopia by fostering innovation and empowering customers to secure their futures in a digitally connected world.”
Elsa Muzollini, CEO of Safaricom M-PESA, expressed similar enthusiasm about the collaboration. “This partnership is an exciting opportunity for M-PESA to work with Awash Insurance, a respected leader in Ethiopia’s insurance sector. By integrating M-PESA’s secure platform into Awash Insurance’s operations, we are simplifying the interaction between businesses and customers. Our partnership ensures that insurance payments are accessible, efficient, and time-saving for all. We are confident this collaboration will deliver a seamless customer experience for managing insurance payments and policies while enhancing operational efficiency for Awash Insurance.”
This partnership strengthens Safaricom M-PESA’s mission to expand digital financial services in Ethiopia. By partnering with local businesses like Awash Insurance, M-PESA empowers Ethiopian consumers and businesses to engage fully in the digital economy, offering flexible, secure, and convenient payment solutions.
Safaricom M-PESA reaffirms its commitment to supporting Ethiopia’s digital transformation by leveraging its expertise and collaborating with local partners to deliver tailored financial services that meet the evolving needs of businesses and consumers across the nation.
