M-PESA Ethiopia has reported continued strong growth, reaching 3.4 million active customers over the past six months, up 174.8% year-on-year, as the mobile money platform deepens its reach in the country’s fast-evolving digital payments market.
The Safaricom-led service processed transactions worth 12.3 billion birr ($206 million) during the period and onboarded more than 30,700 active merchants, including 316 fuel stations now accepting M-PESA payments. With a maximum transaction fee of just 5 birr, the platform remains among the most affordable digital financial services in Ethiopia.
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Key developments during the period included the launch of Errif by M-PESA, a digital lending platform offering small loans and digital equb (rotating savings) options to promote financial inclusion. M-PESA also completed full integration with EthSwitch, the national payment network, enabling QR-based merchant payments and interoperability with connected banks and financial institutions.
The M-PESA Super App now hosts 28 mini apps and five charity donation platforms, alongside its core services such as money transfers, airtime and data purchases, utility and airline payments, merchant transactions, and international remittances. The app’s expansion underscores the platform’s push to deliver a comprehensive and secure digital financial ecosystem.
M-PESA is also strengthening collaboration with Ethiopia’s tech community through its Developers Portal, which offers open APIs, tools, and sandbox environments for startups and businesses to build and integrate payment solutions.
“At M-PESA Ethiopia, we are proudly building within Ethiopia’s evolving digital and fintech ecosystem,” said Elsa Muzzolini, CEO of M-PESA Ethiopia. “Our goal is to create a financial system that is accessible, inclusive, and empowering for every Ethiopian—making everyday financial interactions simple, secure, and convenient.”
Launched in 2023, M-PESA Ethiopia has rapidly become a key player in the country’s digital finance landscape as Ethiopia liberalizes its telecom and financial sectors to boost inclusion and innovation.
